Marketing a VC

(Balderton case study)

The classic (and often true) critique of many VCs is that they don’t practice what they preach.

So as an occasional poster on marketing topics I felt it would be remiss of me not to review the marketing approach of VCs (with a particular focus on Balderton).

Proposition

To <customer>, <your company> is a <your product>, that solves <pain point>. This is due to <features >, delivering <results>. We are different from competitors due to <proof points>.

Below is my attempt at this for Balderton (personal opinion only, does not reflect the views of Balderton Capital and its related entities etc etc)

To entrepreneurs, Balderton Capital is the early stage tech VC that solves your need for capital, experience and network to help you maximise your chance of building a $B company. This is due to our team of some of Europe’s most successful entrepreneurs and investors, investing $2.3B of assets over the last 15 years into more than 150 tech startups, delivering multiple $B success stories such as Yoox, Betfair and MySQL. We are different from competitors due to our focus on early stage European startups (not US, not growth), and the level of experience-sharing and support we provide to our entrepreneurs.

Or, as we put it more succinctly on the website:

Our partnership consists of some of Europe’s most successful entrepreneurs and venture investors. By bringing their combined experience to bear, we enable our portfolio companies to access an unrivalled array of knowledge, skills and capital.

Is this a good proposition? Feedback greatly appreciated.